40West Workspace reached out because they were suffering from “social media fatigue,” aka “What in the world am I supposed to post now?” Plus, they had an outdated website, and their searchability was very low.
We are currently rebuilding a website that’s tied to SEO, and we came up with regular, strategic social media planning to help with content management and promotion.
Website & Social Media Snapshots:
The new home page allows for immediate impressions of the space.
Tenant testimonials are used throughout the new site to promote credibility.
Views of the local neighborhood help to induce a feeling of community and walkability.
Creative social media content leaves long-lasting impressions.
Testimonials are used regularly to 1) bolster interest and 2) "shout out" to tenants as an added value.
Consistent messaging and happy images leave the impression that coworking equates to workplace happiness.
