Our Services

In just two years’ time, Amy and Waxwing have completely transformed our marketing efforts and generated new business opportunities.
Our online visibility and brand awareness have skyrocketed. We now consistently rank at the top of search engine results for relevant keywords in our industry. Our web traffic and engagement metrics continue climbing month after month. Most importantly, our sales pipeline is full.
— Brooklin Boat Yard
  • Fractional Executive Services

    One of the most beneficial services we offer is the ability to complete your team for a fraction of the cost.

    It is difficult for small businesses to hire a full-time C-level executive in departments like operations, finances or marketing especially in this hiring climate. We provide the benefits of a full-time executive at a part-time wage, and we don’t require a benefits package.

    Some past and current fractional executive clients include Brooklin Boat Yard, Blue Hill Partners and Hewes and Co.

  • Marketing & Branding

    The success of a small business depends on a cohesive circle of relationship that starts and stops with smart marketing.

    No matter what you sell or make, we craft smart and effective plans to help your business grow, and we build brands that speak to your audience.

    Some past and current marketing clients include Brooklin Boat Yard, The Blue Chill, Devil’s Half Acre, Strong’s Public House & Patio, Bagaduce Music, Hewes & Co., Juniper, O’Brien House, Red Cake Events, Baton Rouge Blues Festival & Foundation and Arts Council of Greater Baton Rouge.

  • Website Development & E-Commerce

    Our team has built websites of all kinds.

    Seen through a dual lens of small business ownership and effective design, we can build the perfect website for your business.

    Here is a sample of the websites we have built:

    Brooklin Boat Yard, Island Justice, O’Brien House, Maine Made Relief, 40West Workspace, Coastal Abundance, Windreach Charters, BHCS Boosters, Eggemoggin Reach Regatta, Blue Hill Workspace, Harbor House Partners, Baton Rouge Blues Festival, and Baton Rouge Blues Foundation.

  • Social Media

    Every business today needs a social media plan in order to compete.

    We build viable strategies then put them to work for you.

    Some past and current social media clients include Brooklin Boat Yard, 40West Workspace, Nutty Birdie’s, Browntail Moth Rash Relief, Deck Boss, Wicked Wet, O’Brien House, Red Cake Events, Baton Rouge Blues Festival and Arts Council of Greater Baton Rouge.

  • Human Resources

    There’s no doubt the hiring climate has changed.

    We can help identify deficits in your hiring strategy, then we create a model that helps recruit and retain talent. Additionally, we offer auditing and assessment.

    Past and current Human Resources clients include: Brooklin Boat Yard, Rockport Marine, Performance Systems Development, and Shirley McAlpine & Associates.

  • Operations Efficiency

    Businesses get bogged down by duplicative processes and out-dated technology.

    We assist in eliminating costly operational waste while creating opportunities for greater productivity. With lengthy backgrounds in management and operations, we offer the know-how to tackle most operational needs.

    In addition to our prior experience managing operations, we’ve provided operational help to Quantified Ventures, Blue Hill Wine Shop, Shirley McAlpine & Associates, Sea Loft, Maine Made Relief, Devil’s Half Acre, and Strong's Public House & Patio.

  • Financial Planning & Forecasting

    One of our mottos is, “We won’t help you lose more money.” What’s that mean? Sound financials come before marketing help; otherwise, you’re just digging a bigger hole.

    Our first step is always to help small business owners assess their business vital stats. From identifying a daily sales goal to forecasting cash flow, we help build usable tools to run your daily business with the comfort of knowing your numbers.

    Some of our current and past financial clients include Blue Hill Books, Strong’s Public House & Patio, Blue Hill Wine Shop, Sea Loft, Performance Systems Development, and Blue Hill Partners.

  • Content Creation & Photography

    We couldn’t provide effective marketing without beautiful imagery, so we are always working to improve our own photo and video skills in-house. Most of the photography and video we provide for our clients is done by us.

    We possess a full suite of photography and video gear to accomplish most beginner to intermediate level shoots; however, when an advanced level of expertise is needed for our clients, we usually contract a third-party professional.

    Some past and current photo and video clients include Maine Venture Fund, Brooklin Boat Yard, Rockport Marine, Louisiana Marathon, Eggemoggin Reach Regatta and private clients.

  • Software Integration / SaaS

    SaaS is an essential part of owning and running a small business these days. On top of that, many small businesses spend too much money on multiple software products that go unused or under-utilized.

    We work to identify the right software for our clients + we eliminate any wasteful products that aren’t useful.

    Some past and current SaaS clients include Blue Hill Wine Shop, Devil’s Half Acre, Quantified Ventures, Blue Hill Partners and Shirley McAlpine & Associates.

Small business owners can’t accomplish everything, and you shouldn’t have to in order to grow. We show up in person + administer hands-on execution to solve problems and maximize efficiency.

Applications We Know:

  • All Microsoft Office applications, Teams, all Mac applications, SmartSheet, Trello, Monday, Slack, Google Suite

  • Canva, Adobe Premiere Pro, HootSuite, Google SEO + Shopping + many photography and social media applications

  • Squarespace, Shopify, Square, Shopkeep, Lightspeed, Ecwid, Weebly, Wix, Big Commerce

  • Clover, Square, HubSpot, Salesforce, Lightspeed, Toast

Maine Venture Fund

“The Waxwing team was awesome to work with! They helped MVF create a video for a new event. They were intuitive about what we needed, asked good questions, and delivered on the timeframe we discussed - highly recommend!”