Waxwing Business offers fractional executive services to our retainer clients, but what are fractional services exactly? 

Most commonly, we act as a fractional:

• Chief Marketing Officer

• Chief Operations Officer

• Chief Technical Officer

Sometimes, we also help to coach Chief Executive Officers and/or owners through transition periods like start-up, fast growth, acquisitions, etc. 

In today's dynamic business landscape, not every company needs (or can afford) a full-time C-suite executive. Enter the fractional executive – a seasoned professional who serves as a part-time or "fractional" member of your leadership team.

Quickly, small businesses can rack up all kinds of costs associated with the wrong or redundant SaaS software solutions. I come across this issue every day in my work. A client is using multiple file storage options, two different email providers, and even more “small” subscriptions that go unused or under-utilized. This results in major financial loss when you add it up over a year. 

In today's digital landscape, choosing the right software tools can make or break a small business. While SaaS solutions promise to streamline operations and boost productivity, the sheer number of options can be overwhelming. Here's why working with a consultant to select your SaaS stack might be one of the smartest investments you can make.

As a small business owner, you're likely juggling numerous responsibilities to keep your enterprise running smoothly. Among these, tracking operating cash flow should be at the top of your priority list. Here's why this practice is crucial and how it can benefit your business.

Leaders have tunnel vision focused solely on the hard costs of hiring and training replacements. By quantifying the true toll that turnover takes, from operational and productivity drains to cultural impacts and revenue losses, the case for investments in retention strategies becomes clear.

Effective SEO pushes businesses to come up first in a search, and we all know the first link on Google gets the most clicks. More clicks means more business.

“Upon meeting with Amy and George, I knew that we shared the same passion for the area. I knew this was going to be the ideal place for me because I had the opportunity to give back to small businesses in the area, but also learn a ton of information about the marketing world.”

Human Resources is admittedly not the sexiest of departments.

Impactful website design is hard. But necessary.

Recently, we sent out an invite for our business “coming out” party, and the response was electric. Dressed up and fired up, clients, newcomers, and old pals arrived for a Waxwing Halloween Bash on a cold Friday evening in late October.

What can you do to optimize your organic marketing efforts? Below are four steps that will enable you to 1) constantly self-assess, and 2) create meaningful content on the fly. In other words, don’t miss out on these opportunities.

Hi! We’re Waxwing. We are in the business of making your life easier.