John Steed, the founder of Island Justice, came to us with a request not uncommon among entrepreneurs:

“I need all the stuff,” he said.

Waxwing provided John with a new logo and branding guide, a new website, and all the content and copy to populate the new site. (Yes, we have to learn about all kinds of things being content creators.) In this case, we did a “crash course” in Consumer Protection Law.

Website & Branding Snapshots:

For his logo, John wanted something that represented both the mission of his practice and his "pride of place." He's a Libra, so we designed a logo of a lighthouse at night with a constellation: the Libra constellation.

For his logo, John wanted something that represented both the mission of his practice and his "pride of place." He's a Libra, so we designed a logo of a lighthouse at night with a constellation: the Libra constellation.

We were inspired by John's mission, as he helps under-resourced Mainers fight "the big guys." We really wanted to promote his mission throughout the website.

We were inspired by John's mission, as he helps under-resourced Mainers fight "the big guys." We really wanted to promote his mission throughout the website.

To help visitors gain confidence about John's services, testimonials were a must throughout his site.

To help visitors gain confidence about John's services, testimonials were a must throughout his site.

We used non-traditional imagery of lighthouses and the area around Stonington instead of stock photos depicting non-realistic scenarios.

We used non-traditional imagery of lighthouses and the area around Stonington instead of stock photos depicting non-realistic scenarios.

We completed the necessary research to write fluidly about John's services. We wanted anyone to be able to read the copy and understand Island Justice's scope of services.

We completed the necessary research to write fluidly about John's services. We wanted anyone to be able to read the copy and understand Island Justice's scope of services.